In a continued effort to foster emerging talent within the music industry, Puma looks to none other than British singer-songwriter Sekou to be the newest face of their Super Team campaign. The youngest-ever nominee for the BRITs’ “Rising Star” award, Sekou shares a similar determination, confidence, and sense of joy that the renowned brand has become known for — resulting in a natural partnership based on shared goals and values. Embracing creativity and individuality, the collaboration amplifies the next generation of exciting voices in music, and will no doubt inspire listeners and consumers alike.
The Super Team campaign features Sekou in his natural habitat of the recording studio, wearing the latest version of the 1982 classic shoe. Reintroduced in shades of mint, blue, and red, the offering features a modernised design with contrast stitching and a new suede upper.
