When Dior Beauty started to dream up its new Dior Sauvage Mencare line, they knew they needed a specialist to head up their campaign. Enter Dior Beauty UK Grooming Expert, Hayden Cassidy. Powered by the iconic Dior Sauvage fragrance, the French Maison’s latest offering in male skincare is a breakthrough in innovation, backed by the refreshing properties of the only plant capable of surviving the harsh and unforgiving desert terrain synonymous with the Sauvage fragrance: the cactus.

“Dior has focused on stripping back the skincare routine and providing three amazing products, packed with ingredients that have been tailored to work best on men’s skin,” Cassidy explains. “Skincare routines can be overwhelming, so by providing all the benefits in these three products, makes things much more simple.”

Crafting the holy trinity of men’s skincare, Dior Beauty presents The Cleanser, The Toner, and The Serum – the perfect products for a no-nonsense, three-step skincare routine. And to celebrate the release of Dior Sauvage Mencare, the Ambassador sat down with Wonderland to discuss trendsetting and trailblazing male skincare with Dior Beauty. Keep scrolling to read our chat with Hayden…

Firstly, congratulations on your new position as Dior Beauty UK’s Grooming Expert. How does it feel to partner with them and why was Dior the brand for you?
Thank you so much! I’m so excited about the opportunity to work alongside such an incredible brand like Christian Dior Parfums. It’s been an amazing journey working together and seeing the care and consideration that goes into each product they create. The brand really cares for detail and quality and it’s something I’ve always been passionate about in my own work. I’ve been a barber for nearly 10 years and for a brand like Dior to deeply appreciate the importance of men’s grooming and recognize the relationship between a barber and a client shows how much our industry is evolving.

The new Dior Sauvage Mencare line consists of three essential products: The Cleanser, The Toner, and The Serum. Can you walk us through the specific benefits and features of each product and how they contribute to a complete grooming ritual?
Yes! They’re incredible. The thought that has gone into each product is really special. Dior has focused on stripping back the skincare routine and providing three amazing products, packed with ingredients that have been tailored to work best on men’s skin. Skincare routines can be overwhelming, so by providing all the benefits in these three products, a Dior Cleanser, Toner, and Serum, makes things much more simple. The Cleanser is made with active charcoal which deeply cleanses the skin. It goes onto the skin as a dark charcoal color and as soon as friction is added it foams, which also allows you to ensure that you’re applying it correctly. The Toner is beautifully fresh. It honestly feels like a splash of water on the face so it’s perfect for starting the day feeling awake and revived. The Serum, which is one of my favorite products, has been formulated using the cactus plant. The cactus is one of the most powerful ingredients because it retains and holds water, keeping your face hydrated. The Serum also creates a barrier on your skin providing more protection against damage.

The textures of the Dior Sauvage Mencare products are formulated specifically to address men’s skincare needs. Considering the iconic fragrance of Dior Sauvage, what role does fragrance play in the overall experience for men?
I think people will really enjoy each product’s fragrance. They have the undertones of that beautiful fresh but rich Dior Sauvage fragrance we all know, but they are a lot more subtle. Anybody who knows what it’s like to wear products on their face knows how impactful a smell is, especially when applying a product to facial hair. Dior has carefully ensured that the new range has hints of freshness but it’s not overbearing. My clients absolutely love the smell of each product. I think that the fragrance is an element of the range that elevates the products even more.

In what ways does the Dior Sauvage Mencare line embody innovation in men’s skincare?
In so many ways! Like I’ve said before, Dior really embraces difference and uniqueness. They’ve listened to what men really want and need and produced exactly that. The details in formulating each product really amplify what Dior Mencare is all about; purity and power, the products define the modern man. From the ingredients, down to the fragrance and even the packaging, everything has been crafted to give a new meaning to men’s skincare and grooming.

Dior Sauvage Mencare Collection (The Cleanser, The Toner, The Serum), available now at dior.com